BRISTOL, TENN ― In response to the amazing demand for premium seating at the Pilot Flying J Battle at Bristol, BMS has partnered with Blue Lizard Australian Sunscreen to create a limited number of exclusive, private cabanas on the Battlefield level. Equipped with VIP parking, available catering, and patio and lounge seating for up to eight guests, the cabanas were an instant hit — so popular, in fact, that all of the 12 available cabanas sold out within the first 48 hours of availability.
“Blue Lizard® Australian Sunscreen is excited to be a part of this record-breaking event hosted by BMS, while bringing a premium fan experience to the game via the Blue Lizard® Cabanas,” said Jeff Bedard, chief executive officer, Crown Laboratories, Inc., makers of Blue Lizard® Australian Sunscreen. “At Crown, we are passionate about developing products that help make a difference in people’s lives, and Blue Lizard® is a product designed to make every experience an exceptional one. That’s why Blue Lizard® is highly recommended by dermatologists, pediatricians, and moms nationwide. The product is one of many premium dermatology products made by Crown Laboratories in Johnson City, Tenn.”
Football fans are expected to roll into town as early as 7 a.m. for an 8:22 p.m. kick-off time. With outdoor activities beginning at 9 a.m. with ESPN College GameDay and action on the Bud Light concert stage beginning at 12:30 p.m., the Speedway encourages guests to protect themselves with Blue Lizard® Australian Sunscreen.
“With a full day of football and fun activities, Blue Lizard is a perfect fit for the fans at the Pilot Flying J Battle at Bristol,” said Greg Harvey, vice president of corporate sales for BMS. “Our partnership with Blue Lizard is giving fans a great experience with the cabanas, and Blue Lizard sunscreen will help protect fans during their fun day in the sun.”